Have you ever noticed how commercials for some product never really talk to you about water their product actually does? While I find most car commercials terribly annoying at least they get to the point…here is our car driving around in different weather conditions. Doesn’t it look cool? The products I am talking about are things like beer and toilet paper. We delicately dance around the big picture points of their product while showing us a bunch of random crap.
Let’s take toilet paper. Why on earth are you showing me a couple of cartoon bears in the woods with rolls of your bounciest double ply product? First, I know bears don’t use toilet paper. Second, If a bear did need to wipe his ass he would probably use a tree and wouldn’t try and find a softer more absorbent tree. Why can’t we get right down to the point…
“Charmin double ply toilet paper...It will keep you from getting shit all over your hand.”
Or a beer commercial
“Look, it’s cheap and will get you wasted. If your friend Sara drinks three of these she might just sleep with you.”
